Athiest group's first billboard in state up in Rancho Cucamonga

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People of faith have churches and mosques to turn to.

For at least a couple of months, agnostics and atheists can turn to the billboard on Archibald Avenue and Foothill Boulevard.

The Freedom From Religion Foundation has put up a billboard with the message "Imagine No Religion," the first such advertisement for the group in the state. The organization, which advocates the separation of church and state, has a presence in nine states and has a goal of displaying its messages in every state that permits billboards.
"Everywhere you go, there are religious sites. There's churches and steeples ... it's religion by default," said Annie Laurie Gaylor, co-president of the foundation. "This message introduces the belief that our society doesn't need religion to function."

The billboard, designed with a stained glass motif, faces southbound traffic on Archibald and will be up through December.

Rancho Cucamonga resident Pete Smits, a Catholic, wasn't sure he understood the message behind the John Lennon-esque statement. "I guess it's a freedom they have, but I'm not for it," Smits said. "I'm against them trying to get (religion) off our coins and state and federal buildings."

The Wisconsin-based organization has billboards in other states with the messages "Reasons Greetings" and "Beware of Dogma."

Dominick Ulloa of Rancho Cucamonga said the billboard will likely be a controversial but as a Catholic, he is not offended by it.

"We live in America," Ulloa said. "They're entitled to do that as much as we're entitled to hang a cross in whatever church we want to."


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