For at least a couple of months, agnostics and atheists can turn to the billboard on Archibald Avenue and Foothill Boulevard.
The Freedom From Religion Foundation has put up a billboard with the message "Imagine No Religion," the first such advertisement for the group in the state. The organization, which advocates the separation of church and state, has a presence in nine states and has a goal of displaying its messages in every state that permits billboards.
The billboard, designed with a stained glass motif, faces southbound traffic on Archibald and will be up through December.
Rancho Cucamonga resident Pete Smits, a Catholic, wasn't sure he understood the message behind the John Lennon-esque statement. "I guess it's a freedom they have, but I'm not for it," Smits said. "I'm against them trying to get (religion) off our coins and state and federal buildings."
The Wisconsin-based organization has billboards in other states with the messages "Reasons Greetings" and "Beware of Dogma."
Dominick Ulloa of Rancho Cucamonga said the billboard will likely be a controversial but as a Catholic, he is not offended by it.
"We live in America," Ulloa said. "They're entitled to do that as much as we're entitled to hang a cross in whatever church we want to."